No.10/7 is designer streetwear launched in collaboration with global K-pop star Xia, famous Korean designer Ju-young Lee, creative director Jay-Lim and People of tastes. Inspired by Soccer, No.10/7 pursues sporty but wearable men's & unisex wear added designer's couture touch. This high-end streetwear brand aims to hit young creatives with a keen interest in sports, music, and culture. We conducted the overall production of its launching fashion show during Shanghai Fashion Week in 2016 and supported on/offline promotion for the brand.