La Moda Italiana a Seoul is the first exhibition of ‘La Moda Italiana’ being held in an Asian country. Ente Moda Italia is an Italian company that organizes fashion trade fairs abroad to help the globalization of small and medium-sized Italian enterprises. Since its inception in 1983, the organizer of Pitti Immagine trade fairs, The Centro di Firenze per la Moda Italiana and Sistema Moda Italia established a foundation, Ente Moda Italia is a non-profit organization that supports small-medium scale of Italian fashion brands by creating opportunities such as discovers fashion trade show in the promising market or host the exhibition. Since 1972, a fashion private enterprise organized the world's biggest menswear exhibition “PITTI UOMO.” La Moda Italiana A Seoul features previews of clothing and accessories collections for men, women, and children produced by a select group of Italian firms known for excellence.